"Good blogs have a voice. Who wrote this? What is their name? What can I figure out about who they are that they have never overtly told me? What’s their personality like and what do they have to contribute — even when it’s “just” curation. What tics and foibles fascinate make me about this blog and the person who makes it? Most importantly: what obsesses this person?"
Este é o primeiro ponto de uma lista de nove factores que Merlin Mann considera que fazem um Blog interessante. Para ler as outras oito (giras, giras...) é só clicar aqui: http://www.43folders.com/2008/08/19/good-blogs
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